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What is reputation management in SEO?

how to do reputation management, seo reputation management, online reputation management (orm)

What is reputation management in SEO?

SEO reputation management uses search engine optimization and other methods to improve the perception of brands (companies, people, products, services, political organizations) on the Internet. 

The main points of the article

  • 63% of the value of your business depends on your reputation

  • SEO is a powerful tool for managing, protecting and restoring reputation on the Internet

  • Every reputable company should have a crisis management plan, but only about half of companies do

  • Smart SEO reputation management tactics can help remove negative content from the first page of search results

You probably know that your company brand reputation is important,

but do you know how important it is? Up to 63% of the value of your business depends on your reputation.

According to a 2005 report by the Economic Information Unit, reputation is the biggest risk facing global companies. 

Protecting, managing and restoring your brand reputation is all about focusing on what you can control.

It starts with being aware of what people are saying about your brand, taking responsibility and corrective action to fix problems,

and then working to repair the damage by resorting to SEO reputation management. 

Sections of articles

  • How does reputation management work?

  • How does online reputation management affect search engine results?

  • What is SEO and how does it work?

  • Using SEO for Reputation Management

  • SEO Reputation Management Checklist

  • Frequently asked questions about SEO Reputation Management

How does reputation management work?

You can't control everything that is said about your business.

Inevitably, there will be a consumer, an employee or a partner who will say or do something that will make you look bad or even cause a crisis in the company.

Or maybe you will make business decisions that will haunt you. 

Embarrassment will be annoying enough in itself, but what is more offensive is the damage to your brand value and brand equity,

loss of customers, loss of return on investment, loss of stock value and increased costs.

Reputation management can help you avoid and eliminate reputation crises if they occur.

What is the impact of online reputation management on search engine results?

Online reputation management (Online) is the practice of managing information about your brand.

that is accessible and more visible to Internet users. Gold works as several marketing tools simultaneously. 

This is a proactive measure to protect against possible PR crises, which are much more likely than many business leaders think.

While almost 60% of companies are facing a public relations crisis, only 54% of them have an action plan to deal with such catastrophic events. 

Gold is also a marketing tactic that increases brand awareness, awareness and reputation. After a crisis, Gold is a tool for damage control and recovery. 

This is a multifaceted process that includes:

  • Watch for signals and eliminate negative conversations

  • Create a strong and positive image in search results (search engine results pages)

  • We work to eliminate any reputational damage

What is SEO and how does it work?

Search engine optimization is the process of optimizing the elements of your site in order to increase its ranking in search results.

Giving Google or another search engine (but especially Google) a list of the pages of your site at the top of the first page by keywords.

relevant to your business will significantly increase your traffic and, ultimately, your income. 

This process involves structuring your site and its pages for greater visibility on search engines.

It also involves optimizing the technical aspects of your site to include certain keywords in all content, titles, tags, etc.

So that your content (and the site as a whole) is considered by search engines as a valuable resource and authority in your field. 

Google is constantly working to achieve organic search results based on the quality and relevance of information,

while SEO experts continue to monitor Google's updates and develop what is most suitable for the latest algorithms. 

Google's efforts to combat artificial or manipulative SEO have led some to believe that SEO is no longer a viable marketing tactic, but this is far, far from the truth.

More than $80 billion will be spent on SEO in 2020, as more and more companies are taking their online presence seriously.

Using SEO for Reputation Management 

SEO is one of the most important components of reputation management.

SEO for GOLD focuses on search results, that is, search engine optimization for your reputation management strategy focuses on the first page of search results. 

By making sure that the first page is filled with positive and accurate information.

you can reduce the risk of current or future negative content appearing on the first page.

There are several ways to protect the first page from negative content:

  • Improve the ranking of positive search results 
  • Processing of all types of content 
  • Removing negative search results
  • Hire someone

Improve the ranking of positive search results 

Consider all aspects of SEO for each page of the site and all other objects that you visit on the Internet.

including your presence on social networks, content marketing sites, catalogs, etc.

Make sure that all profiles are updated and contain accurate and complete information. 

Improving your Google My Business listing with as much information as possible will help you take up most of the homepage.

By increasing the ranking of positive search results, you can take up more space on the first page and create a more positive,

professional and visible image for consumers conducting Internet searches. 

Processing of all types of content 

The first page of Google search results contains several types of content and ads.

If you look at the page, you will find paid ads, videos, social media profiles, Google My Business profiles, photos, favorites, etc. 

To fill the page and remove negative search results from the view, you will need to place several content elements on the main page.

Google allows you to place no more than two pages of your website in the main member lists on the first page.

To appear in the company search, this means that you need to optimize your homepage and an additional page (a page about the company is a popular option). 

Instagram, Instagram, LinkedIn, YouTube all social media profiles. These sites have a high domain authority and will always be ranked when searching for a brand.

Fill the photos section with positive photos using alt text and photo captions with keywords for each photo you post on your website or social media.

Collaborate with a popular YouTube user to post a marketing-quality video (or multiple clips) that represents your brand.

In a crisis, post new PR content to use high-traffic news sites and blogs. Hire a public relations or reputation management company.

Control the discussion by speaking openly and staying ahead of negative publicity. Respond to requests for interviews and send out press releases. Take care of damage control.

If corrective and positive measures are taken quickly and effectively, negative content may not have a chance to gain popularity on the first page. 

Removing negative search results

There are many tactics for removing negative content.

However, this can be a complex process, and having experience in the correct application of such tactics increases your chances of success.

This is another case where you should seek professional help from an SEO or online reputation management company. 

A thorough keyword research can show you where high-volume search queries lead to negative results for your brand.

The goal is to identify medium and long keywords associated with the key brand term that contain unattractive content.

However, this level of comprehensive keyword research is usually not something that can be improved overnight. 

Get backlinks to all your positive content to promote that content higher in the search results.

Be sure to use a "white hat" approach to protect backlinks from reputable sites and avoid backlink sellers and fraudulent transactions.

This can have unpleasant consequences for your SEO. 

Hire someone

An experienced seo copywriting agency can take care of managing your SEO reputation.

well and become your assistant in solving problems related to crisis resolution, speeding up recovery times and quickly restoring your brand to a good reputation in the community.

The management company may also have the opportunity to deal with high-level issues, such as media interviews and other public relations. 

SEO Reputation Management Checklist

  • In-depth keyword research for medium and long keywords

  • Primary and secondary landing pages for your website's brand name

  • Constantly create new content and keep all existing content up to date to stay fresh and attract your audience.

  • Create reliable backlinks

  • Improve my list of works on Google

  • Politely and sincerely respond to comments, comments and messages

  • Run Google sponsored ads (Pay-Per-Click) (only if the negative content is less than the minimum)

  • Optimize social media profiles

  • Create and tag professional-quality videos and photos 

  • Check Wikipedia and other directories for opportunities for improvement

Frequently asked questions about SEO Reputation Management

Will SEO still be relevant in 2021?

SEO is still the main factor affecting the volume of traffic coming from websites through organic search engine results.

SEO is constantly changing (some SEO methods are losing their effectiveness, while others are becoming more important).

so implementing SEO strategies is one of the best ways to increase your income and grow your business.

As part of reputation management, SEO is indispensable, so it is recommended to include it in the marketing budget. 

What are the different types of SEO?

Often people are only interested in SEO on and off the page, but there are several types of SEO that need to be considered.

Three types of SEO are very important: on-page, off-page and technical SEO. 

Search engine optimization on the page affects what is visible on the page.

Put keywords in headers, subtitles, content, internal links, alternative image tags, etc. - these are some of the main methods of on-page SEO. 

Off-page SEO is something that is done outside of your site. One of the most common types of off-page SEO is backlink.

Content marketing, brand building, comment management and social media are some of the main off-page SEO strategies that are very important.

Technical SEO is neither online nor offline, but it significantly affects each page and the site as a whole.

These are the elements of technical markup that are located inside the page, such as sitemaps and meta tags, which is very important. 

What are the best SEO techniques?

Optimize your website for all users, including mobile and voice search. Create a flawless user interface throughout the site.

Instead of working on a single keyword per page, focus on thematic groups.

In general, you will need to write longer content on all the pages you want to rank and keep the average number of words per page above 300 words.

One of the most important and difficult steps is to create a variety of backlinks. Finally, make sure to improve the technical and in-Page SEO for each page.

This is just as important as off-page search engine optimization.